Polk Car Audio

Fit for Any Ride

In the 90’s and early 00’s, Polk was a key player in car audio, but after an exclusive focus on home audio for over a decade, the brand became forgotten by dealers and car enthusiasts. To reclaim the brand, Polk hired Ryan as Brand Manager.

Through research, analysis, and interviews, he recharged Polk with new branding strategy, 2 new versatile product families (for Cars, Boats and ATV’s) and new retail placement.

In 2017, Polk re-emerged with new products (30+), new marketing and new messaging; recapturing the market for years to come.

Product Family Logos

Messaging Statement & Logos

Messaging Framework

Transportive

So clear, it takes you back.

Adaptive

Built for any application.

Heritage

Crafted by golden ears.

Aspirational Persona

The Mechanic

34 year old enthusiast. Works in the shop and spends his weekends in the garage.

He owns a Ford F150 as his daily driver alongside his vintage projects. He has a passion for engines, whether that be his project cars or his ATV.

He is a plain shirt & blue jeans kind of guy and isn't afraid of getting his hands dirty.

He shops at online for his parts through specialty sites and Home Depot for his tools to complete his weekend projects.

Product Ideation & Development

Premium Marine Certified

MM1 Speakers & Subwoofers

Premium audio speakers with unparalleled sound and an ultra durable construction. Meticulously engineered for high-performance sound—Dynamic Balance technology, a pivoting 1” Terylene tweeter, UV tolerant titanium plated composite cones, lightweight neodymium motor structure—plus, glass fiber formers, oversized voice coils and high-temp Conex spiders for increased power handling.

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Marine Certified

DB+ Speakers & Subwoofers

High quality factory upgrade speakers with rich full range sound and a tough, ruggedly sophisticated exterior. Optimized for universal fit with virtually any vehicle: Automobiles, motorcycles, boats, ATVs—you name it.