BOOM Portable Audio — Reform Creative

BOOM

Ready 4 Anything

In 2011 Ryan started BOOM; a lifestyle audio brand of Bluetooth speakers and headphones.

What started as a skunkworks project on college campuses grew into a industry leader and innovator of portable audio through irreverent branding, ground-breaking product design and authentic grassroots marketing.

In 2016 BOOM merged with with Polk, as a unique extension to focus on new categories and customers. The brand sold products globally and into leading retailers like Target, Best Buy, Apple, AT&T, Urban Outfitters and Nordstrom’s.

Brand Mark

Positioning Statement & Logos

Messaging Framework

Flexible

Sturdy and durable, adjusts to any listening situation.

Irreverent

Fresh, new and expressive. No set rules.

Adventurous

In the moment and looking for new experiences.

Aspirational Persona

The Adventurer

18 year old college freshmen at UC Santa Cruz.

She shops at her local surf shop, REI, Urban Outfitters & thriftshoppes.

She wears Vans, Volcom, Poler, Patagonia and vintage clothing.

Goes to house parties, beach bonfires and sees local bands with friends at least once a week.

Uses a Mac and has an iPhone with an uncommon cover.

Her boyfriend shreds the streets, slopes and surf. He also rock climbs.

She rides a fixed gears, snowboards, surfs, hikes and camps in her free time.

Product Ideation & Development

Waterproof Bluetooth Speakers

Bit

World’s First Truly Wearable Speaker

A micro Bluetooth speaker that clips securely to your clothing and seamlessly integrates with how you move - safely balancing your audio with your immediate surroundings.

Swimmer

Award Winning Bluetooth Speaker

Durable, waterproof Bluetooth speaker with a patented flexible tail attachment and suction cup, allowing for attachment and integration into virtually any activity.

Urchin

The “GoPro” of Speakers

Early innovator as one of the first adventure speakers in the world. A water resistant durable Bluetooth speaker with multiple attachments: a carabiner, suction cup, and sticky adhesive attachment.