Reform Reusables
End Waste, Save the Planet
In 2019 Ryan started a brand to reflect his new path of life; simplicity, traveling and sustainability.
From his minimal lifestyle and desire to avoid creating waste, he created a branded product family to fight the single use epidemic.
Today, Reform creates high quality everyday reusables to put an end to unnecessary waste. The brand is run online exclusively through Amazon, as a simple business with a recurring revenue stream.
Brand Mark
Positioning Statement & Logos
Messaging Framework
Timeless
Classic, minimalist designs to outlive trends.
Adaptive
Transport easily for use on the go.
Sustainable
Long Lasting, Organic & Natural.
Aspirational Persona
The Activist
28 year old roamer who lives out of his van.
He shops at local food co-op, REI and off craigslist.
He wears Prana, Patagonia and vintage clothing.
Lives outside, travels regularly and would rather spend his money on experiences than things.
Eats plant based and cooks most of his food.
He surfs, rock climbs and is always ready to explore somewhere new.
Product Ideation & Development
Ultralightweight, Titanium
Straws
Two minimalist, ultra lightweight straws in 3 different sizes (Standard, Long, and Wide). Made of titanium with included straw cleaners and a carrying case that doubles as a cleaning cloth.
Ultralightweight, Titanium
Cutlery
Minimalist, ultra lightweight utensils and multi utensils. Made of titanium with an included carrying case that doubles as a cleaning cloth.
Double Walled, Stainless Steel
Stackable Tumblers
Stainless steel stackable, insulated cups for drinks at home or on the go... you name it.
Robust, Waxed Canvas
Shopping Bags
A timeless take on the classic brown grocery bag. Made of a durable waxed canvas and heavy duty stitching.
Robust, Waxed Cotton
Lunch Bags
An upgrade to the classic brown lunch bag. Made of a durable waxed canvas, cooling insulation, leather details and heavy duty stitching.
Natural, Cotton
Produce Bags
Natural produce bags that eliminate plastic produce bags; for produce, vegetables, and fruits.
Natural, Cotton
Bulk Bags
Natural bulk bin bags that eliminate food packaging; for grains, nuts, mixes and dried fruits.
Beeswax Wrap
Natural, versatile food wraps to save produce, wrap a sandwich, cover a can or close a bowl.
Packaging Design
